In the age of instant gratification, understanding Search Engine Optimization and how it works is crucial for your online marketing proclivities. SEO is one of the most efficient methods to attract potential customers to your website. To rank higher or maintain your ranking in the SERPs, you need to keep modifying your SEO strategy in accordance with Google— as its algorithm evolves.
While some aspects are always considered best practice, like ensuring metadata is properly attributed, targeted keywords, some SEO trends come and go. Hence you must know about the trending SEO techniques to stay on top of the market. In this article, we share the 5 most significant SEO techniques you can use to double your traffic in 2021.
SEO Trends to Leverage in 2021
1. Core Web Vitals for Faster Page Load Speed
Back in May 2020, Google announced a planned update to its ranking criteria in the form of Core Web Vitals. Core Web Vitals is a set of user experience criteria based on page load speed, responsiveness, and visual stability. This new criterion requires close attention to these factors in order to appear on the first page. All three metrics are basically related to just one thing, and that is page speed:
How fast does the page load?
How stable the page is while loading?
How soon does the page get interactive?
2. Voice-Friendly Search
With the advent of innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has evolved and has gained increased popularity among consumers.
In order to optimize your content for voice technologies, it’s important to take a closer look at the language your target audience is using. It’s helpful to note that, most of the voice search queries are long-tail, very specific, and are usually only 29 words in length.
Users look for specific answers to their searches when they use voice search. Use their keyword and phrases to put your information at the top of their voice-enabled search.
3. Consider Artificial Intelligence Tools
A growing trend is the advent of artificial intelligence (AI) for SEO. AI is changing the way users interact with content online and, in many ways, can assist with your SEO strategies. While SEO experts can help with such strategies, AI and machine learning can effectively help in terms of decoding the algorithms and creating favorable strategies.
4. Harness The Power of Video Marketing
YouTube is the second most popular search engine after Google, with over 1 billion users. This means that video will continue to dominate in search results. We’re visual creatures after all. According to a recent wyzowl survey:
• 85% of businesses use video as a marketing tool
• 96% of respondents watched explainer videos on products and services
• 84% of respondents acknowledged that watching a video encouraged them to make a purchase
But before you try video, think about your customers and what type of video content moves them. People enjoy videos with creative ideas, so start with that. It is also important to optimize your video channel name and description. Further, use relevant and related keywords to optimizing your videos for YouTube for search engines and to reaching the right set of audience.
5. Google Still Wants Original Content
Great original content plays a pertinent role in SEO and ranking, and it is also important for business. Simply put, original content is unique content that has not already been published somewhere else.
There is a myriad of similar content on the same topics indexed on Google, and to be clear, Google will not put your content above the original piece. However, if your content is authentic, useful, adds value, and is written in your own brand voice, Google will most likely like it and rank you higher.
Wrapping it Up
While this list may not include every SEO trend in 2021, it contains the most essential strategies to help you rank high in the SERPs and drive more traffic to your website. The long-term goal of a great SEO campaign is to create a valuable website for your audience with content that is authentic and value-packed.
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