In a business world that’s constantly evolving, it can be difficult, at times to keep up–but some things should always remain constant. Good customer service is one of those things. Think about it, you enter a business intent on making a purchase or securing a service, and you’re greeted by an owner or an employee having a bad day– which is displayed in their interaction with you, the customer. You may have been a loyal customer of that business for quite some time but; your interaction on this particular occasion has left you with a negative impression.
“Your most unhappy customers are your greatest source of learning.”—Bill Gates.
Good customer service creates opportunities for stability and financial success for any business, from the smallest mom-and-pop operations to the largest multi-million dollar corporations.
These days it takes more than a great idea, some capital, and a ping-pong table to get a new business off the ground. Great customer service–needs to be a part of your company DNA from day one.
Why is customer service so important? It can be the difference between a hot IPO and just keeping the lights on. Providing great customer service can generate more marketing and sales opportunities. So meeting your customer satisfaction is paramount to keeping your business growing successfully.
Here are five more reasons customer service is important to your business:
Increase Sales: Customer support isn’t just about retaining customers. It’s also an effective way to increase sales.
It’s not just your existing customers who have questions –your prospects do too. It’s been reported that 52% of customers will abandon purchases when shopping online if they can’t find the information they’re seeking. Provide online support or easy ways for your reps to get the answers and respond to customers. Save your sales, get customers and prospects the information they need when they need it.
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