The most wonderful time of the year is almost in full swing as holiday markets, ice skating rinks, and more pop up around New York City.
Small businesses are stocking the shelves early this holiday season and waiting to see how many gifts inflation-weary shoppers feel like giving. Holiday shopping was relatively strong during the past two years as shoppers flocked online to spend, aided by pandemic stimulus dollars. According to the National Retail Federation, sales in November and December have averaged roughly 20% of annual retail sales, making the holiday season the most important for many retailers.
The store, Askan, founded by an artist collective, is looking for a 50% increase in sales this holiday season. According to one of the artists, Suny Figueroa, this will be the second holiday season they have opened a booth at the famous Chelsea Market in Manhattan, intending to reach a wider clientele. “Our plans after Christmas are to maintain sales and develop new designs for the Spring/Summer season,” said Suny Figueroa.
The black-owned brand was founded in New York City in 2015 to push black culture forward by promoting socially conscious designs. “By combining New York City Street art, edgy trends, and our cultural heritage, we have been able to keep creating creative pieces that leave our supporters wanting more.” The store is located at 151 Orchard St, New York, NY 10002, and is also home to about 20 brands and independent designers.
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Another artist and entrepreneur in Chelsea Market is Gulsum Keskinoglu, born in 1989 in Afyonkarahisar, Turkey. She started her business online in 2020 and finally opened an actual store/booth at Chelsea Market in May 2022.
“I want to believe that it will be busier than summertime, and I increased my sales in December by around 100% more compared to the last month and grew my connection with people. Chelsea Market is my first Market experience. Having your own business is amazing, but it is also scary that you never know what to expect. After Christmas, I am taking a break for a couple of months and focus on my new art and projects for the next season”, says Gulsum.
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