PHILADELPHIA – Really Reel Ginger, a ginger-based food and beverage business, is expanding its presence at Reading Terminal Market and becoming a full-time merchant. The operation has been a longtime participant in the Market’s Day Cart Program, which started in 2017 as an incubator for micro-businesses and will now occupy a space three times the size of the historic market cart from which it has been serving customers since 2017.
Owners Iliyaas and Hadia Muhammad sell products inspired by Hadia’s roots in Mali, West Africa. Over the years, Really Reel Ginger has become a staple in the Market, serving customers with ginger-based beverages, candies, and their signature crumble. In its new space, the business will expand to sell a whole line of skincare, including ginger facial oil, body butter, soap, shampoo, and condition. Additionally, Really Reel’s expanded selection will offer ginger shots, new ginger-based snacks, a small selection of produce, and kitchen tools like ginger graters.
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