PHILADELPHIA – May 2023 – iHeartMedia Philadelphia’s 105.3 WDAS FM, Power 99, and Rumba 106.1 announced that the sixth annual “Sista Strut” breast cancer walk presented by Glaxo Smith Kline and benefitting the American Association for Cancer Research. The event will take place Saturday, June 17, at Xfinity Live starting at 8 a.m.
Studies show that African American women are more likely to get breast cancer at a younger age. “Sista Strut” aims to raise awareness for breast cancer screenings, especially for women of color, as well as provide information on community resources to help fight the disease. The event also recognizes the strength of survivors, their families and friends, and all other people affected by breast cancer.
A portion of the proceeds for the event will benefit the American Association for Cancer Research (AACR), the first and largest cancer research organization dedicated to accelerating the conquest of cancer. Fans and listeners are encouraged to post pictures and videos on social media using the hashtag #cantstopthestrut.
Personalities from the three participating stations, Frankie Darcell, Patty Jackson, Mimi Brown, Loraine Ballard Morrill, Roxy Romeo, Cappuccino, and more will be onsite to kick off the walk and to stress the importance of breast cancer awareness in the community.
“Sista Strut is a powerful event bringing together thousands of survivors, women in treatment, and the family and friends that support them to raise awareness about the impact of breast cancer on women of color,” said Derrick Corbett, Senior Vice President of Programming for iHeartMedia Philadelphia. “We are proud to support the sixth annual event.”
To register or learn more about the event, listeners can visit the event page, https://wdasfm.iheart.com/fea- tured/sista-strut-philadelphia/.
In addition to presenting sponsor Glaxo Smith Kline, partners for the event include Philly Car Kings, Jefferson Collaborative for Health Equity, Angels Are Us, Ever- fresh Juices & Juice Drinks, Help at Home, AACR, The Ladipo Group, MD Anderson Cancer Center at Cooper and Praise Is The Cure.
iHeartMedia is the leading media outlet in the Philadelphia market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social, and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting, and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.
About iHeartMedia Philadelphia
iHeartMedia Philadelphia owns and operates WIOQ- FM, WRFF- FM, WUMR-FM, WUSL-FM, WDAS- FM, and WDAS-AM and is part of iHeartMedia. iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet, twice the reach of the next largest broadcast radio company, and over four times the adenabled reach of the largest digital-only audio service. iHeart is the largest podcast publisher according to Podtrac. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products, and services.
Visit iHeartMedia.com for more company information.
