This is the final portion of the advertising series. In this segment, we’ll explore ideas that small businesses, mom-and-pop shops, and sole proprietorships can utilize to drive customers to their sites, expand their brands, and increase earning potential without too much of an expense for advertising costs. These suggestions are beneficial for any business, but especially for those working with a limited advertising budget.
Pinpoint Your Audience Perception
To market your small business and its products or services properly, you need to know your own goals in terms of positioning. In other words, how do you want your customers to see your business and the benefits that you offer?
A customer’s perception of your business can be derived from a variety of everyday resources, including media outlets, business reviews, features, packaging and presentation, retail, word of mouth, etc.
Learning about the way that your audience perceives your brand will help you be able to pinpoint your Unique Selling Proposition or USP. Essentially, a brand’s unique selling proposition is its ability to distinguish itself from its competitors in one or more ways.
**********
Thank you for reading Lorraine Lavender-Sams’ article on scoopnewsusa.com. For more on “Ideas for Small Businesses with LIMITED Advertising Budgets”, please subscribe to SCOOP USA Media. Print subscriptions are $75 and online subscriptions (Print, Digital, and VIZION) are $90. (52 weeks / 1 year).
