Canada is one of the favorite international destinations for those looking for work abroad. Immigration accounts for nearly 100% of Canada’s workforce growth, according to Canadian government data. Approximately 75% of Canada’s population growth comes from immigration, mainly in the economic category. With this scenario, the expectation is that by 2036, immigrants will represent up to 30% of Canada’s population, compared to 20.7% in 2011.
The Canadian government has finally recognized the need for more female business owners and leaders. That is why it has committed to investing serious money into improving gender parity in the workforce, startup, and corporate worlds.
In 2018, the government promised to invest $105 million in regional development agencies that support investments in women-led businesses and has committed to invest $1.4 billion over the next three years in new financing for women entrepreneurs through the Business Development Bank of Canada.
According to the government of Canada, in 2011, subject matter experts (SMEs) who were predominantly female-owned (39.5%) were more likely to engage in innovation activities than the majority of male-owned SMEs (37%). Most female-owned SMEs were also more engaged in product innovation when compared with other categories of innovation and other SMEs.
Among the good examples is the Brazilian business- woman Maria Julia Guimarães, who opened her company in Montreal in 2018. Totum Tech is a technology startup with the mission of offering smart-tech clothes powered by artificial intelligence for people who have invisible disabilities to improve their quality of life and increase productivity.
“Our product is an intelligent heated glove that predicts and prevents attacks from a disease called Raynaud’s syndrome. This disease causes blockage of blood circulation in the extremities when the patient is exposed to cold, even in an air-conditioned environment. It causes pain and numbness in the hands and feet and can even lead to amputation of the fingers due to lack of oxygenation.
The gloves have sensors and offer precise and personalized heating to each patient when needed, thanks to artificial intelligence algorithms.
I am a carrier of this disease, which quickly manifested in Canada’s cold climate. I always felt disproportionately cold in air-conditioned rooms in Brazil, but I never imagined it.”
Maria Julia Guimarãe says opening companies in Canada is easy and simple, and many open without help. However, as her company is a technological development company, the businesswoman thought it best to hire a law firm to coordinate the process in case of any particularity.
“To my surprise, we delivered the necessary documents to the office on a Thursday, and the company was up and running the following Monday.”
The challenge came after the businesswoman opened the company. The financing needed for technology companies is a constant dilemma. Many technology companies require high financing to enter the market.
“Welcoming foreign companies is governed differently in each province in Canada. In Quebec, where I live, there is great interest in establishing international companies in the province, where many government programs and accompaniments are offered ,…
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