Hoboken, NJ, May 2023—In business, as in all areas of life, it’s so easy to think I don’t have enough! Whether we’re trying to launch a new product, move into a new market, or just meet the next quarter’s revenue goal, it’s so easy to feel helplessly crippled by a shortage of resources—time, talent, expertise, customers, and, of course, money. When we come from a place of scarcity, there’s always a reason we can’t do it. Gary Harpst says not only does this mindset hold us back from what could be a huge victory, but it also creates a company full of victim thinkers.
“Instead of being motivated by challenges, employees get in the habit of giving up way too soon,” says Harpst, author of Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others. “They get fixated on what they lack, not what they have, and it paralyzes them. They start blaming circumstances for their failures. This attitude compounds over time, and the whole culture gets bogged down in negativity and defeatism. That’s when the spark of innovation flickers and dies.”
It doesn’t have to be this way, says Harpst. In fact, constraints can energize you and unlock your creativity when approached with the right mindset. Ironically (or perhaps not), one of his greatest business victories happened early in his career when his team was faced with what seemed–an impossible task: build a next-generation Windows product in a shockingly short amount of time.
“We had a tiny team of six people and very few re- sources,” he recalls. “Really, we needed at least 30 people to do this job. Other teams of more than 100 people were working toward the same objective. But the fact that we faced such ‘ridiculous’ constraints forced us to get super-creative. We focused on finding existing components and assembled a system out of prebuilt pieces. Ultimately, we launched our new product two years ahead of almost all our competitors.”
The lesson? When we respond to constraints by get- ting super-engaged and focused, it unleashes incredible innovative power and allows us to beat almost insurmountable odds. How can you get your team into this mindset?
Here are a few tips for creating a culture of overcoming constraints:
Get out of the victim mentality yourself by changing your language. Our first instinct is often to see ourselves as victims of circumstance, says Harpst. Do you ever find yourself saying: “We don’t have _________. Of course, we can’t do that!” OR “Look at what they have! No wonder they were so successful!”? That’s your victim mentality keeping you from finding creative ways to make it work. Here’s the problem: Your mindset bleeds down into the rest of the team.
“You can’t always change your circumstances, but you can always change your mindset,” notes Harpst. “Stop making victim statements. Instead of saying, ‘We can’t,’ start asking, ‘What can we do with what we have?’ Also, when team members make these kinds of statements, remind them that there is always a solution.”
Build momentum by focusing on what you CAN do first. There will always be a million things you can’t do. Instead of hand-wringing over the constraints, find three or four things that you CAN do right now and execute on them. These quick wins will generate some early momentum. This is critical to getting employees engaged and excited about the goal and helping them see that success is possible.
When you hit a roadblock, regroup and rethink. The “obvious” solution might not be possible for you. If we had all the time and money in the world, we’d all just do the first thing we thought of. Constraints force us to really get creative and problem-solve. Realize that just because there is no immediately clear solution doesn’t mean that there’s NO solution at all. Call a brainstorming session and get people focused on creative problem- solving.
“We had a client who served the construction market who decided to face a recession in a very different way,” says Harpst. “Rather than cut staff and expenses, they analyzed their business and realized a large percentage of their profits came from a few of their products. They narrowed their product offering and allocated more cash and resources to high-value activity. As a result, over the next three years, they increased sales by 50 percent. By facing the constraints of a recession, they figured out a better way to do business that may not have occurred to them otherwise.”
Break down the problem and look at it from all angles.
Banish all assumptions and start with a “beginner’s” mindset. Are there new (cheaper, faster, more effective) ways to do it? Are there alternative programs, materials, vendors, processes, etc. that you’ve never considered? Have things changed, and you’ve gotten too complacent to move with the times? What unspoken rules are you following? Are you letting personal biases rule out possible solutions? Is there something you’re doing now that you could stop doing to free up time, capital, or resources? Is there someone in your company whose gifts are not being leveraged—someone who might have the insight and expertise to break the problem wide open?
“This can be a real exercise in humility,” notes Harpst. “It’s not easy to assume you don’t know, and it’s certainly not easy to step out of your comfort zone. But when you get rid of all assumptions and start fresh, you can have amazing breakthroughs.”
Build resiliency in your team. There’s often a “one step forward, two steps back” rhythm to innovation, which means your team is going to need some staying power. Here’s the thing: Resiliency doesn’t “just happen”; it is cultivated. Make sure people feel safe enough to speak up without fear. Keep them connected to the larger mission. And instill a sense of optimism by celebrating small wins and reminding them, “We’ve overcome constraints before, and we can do it again.” Most of all, show them you love and care for them.
“Strange as it may sound, great leaders truly love their employees,” says Harpst. “Great teammates love each other. I always say love is the bonding force that holds teams together. It’s also what allows teams to get knocked down and get back up again.”
Bottom line: There will always be constraints. If there weren’t, we’d never know what we’re capable of doing. “We’ve all heard the adage that necessity is the mother of invention,” says Harpst. “It’s true. If we always had an easy solution at hand, we’d never push boundaries, take leaps of faith and leave comfort ,…
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