On October 26th, Big Brothers Big Sisters Independ- ence (BBBS Independence) announced the launch of “The Big Adventure,” a fundraising climb at Mount Kil- imanjaro, a dormant volcano in Tanzania. Their goal is to raise $500,000 to support community-based youth mentoring programs. The Big Adventure represents an innovative campaign in partnership with Beasley Media Group and presented by The Higgins Group.
Marcus Allen, the CEO of BBBS Independence; Stephen Smith, Board Chair of BBBS Independence; Donna Higgins, founder of The Higgins Group and Gary Jonas, CEO of HOW Group, will join 15 other donors and supporters on a climb of Mount Kilimanjaro, De- cember 1-8, 2022. It is the highest mountain in Africa and the highest single free-standing mountain above sea level in the world. Locally, hiking and rock-climbing activities will be arranged for Little Brothers and Sisters in the program–along with their mentors to expose youth to new experiences and opportunities.
Beasley Media Group is partnering with the agency and will host a Radiothon in tandem with the climb, where popular affiliate stations, including 93.3 WMMR’s The Preston & Steve Show, 97.5 The Fanatic’s, The Anthony Gargano Show, 92.5 XTU, 102.9 MGK, and 95.7 BEN FM will share the BBBS Independence mission while helping to raise $500,000 for this event.
In addition to providing donations to make the climb, most climbers have organized peer-to-peer fundraising campaigns to match their contributions. Proceeds will be used to help remove a portion of the 700 youth still waiting for a mentor. It costs approximately $1,500 to support one mentoring match for 12 months.
