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Neither the NFL nor Travis Kelce, for that mat- ter, fully grasp what’s just been unleashed.
But a future female face as an owner of an NFL franchise, or as a head coach, or a general man- ager is likely super busy right now.
And she’s not just making friendship bracelets.
Not only is this young lady balancing middle school homework with her slate of regular activities, but she’s also hyper-focused on learning every nuance of profes- sional football. This is the type of deep-dive learning that’s fueled by a frenetic passion unique to young hearts.
What are they studying? Well, everything: players, rules, statistics, my hometown team (the Kansas City Chiefs), plus one particular player.
Why? What?
This is because mega pop star Taylor Swift is rumored to be dating the Chief’s Superbowl champion tight end, Travis Kelce.
The budding romance – they’re just “hanging out,” ac- cording to publicists – turned up a notch when Swift un- expectedly showed up at a Chiefs home game. Not only did she appear in Kansas City at Arrowhead Stadium, she sat alongside Kelce’s mother in a suite, cheering and hollering as the Chiefs steamrolled the Chicago Bears.
Post-game, the couple drove away, Kelce at the wheel of his 1970 Chevy Chevelle convertible, giving a super cool and a – yes – very scripted vibe.
Much fun has been made of this possible dating matchup. After all, it could purely be a manufactured setup. Among the best headlines of late was this one from NBC News: “Kansas City is in love – Even if Tay- lor Swift and Travis Kelce aren’t.”
The article detailed how retailers are cashing in on the hoopla with all types of merchandise.
Interest in Kelce’s jersey alone (number 87) skyrock- eted, up 400%, according to the article, which cited NFLShop.com and other venues.
Rest assured, those new sales are not from established fans of the Chiefs, who have long been enthralled by
Kelce’s many touchdowns, but also by the magnificent talents of quarterback Patrick Mahomes, who happens to be Kelce’s close buddy. These sales are from newbie fans, and these people, many of whom are fervently cheering for the romance, matter. Or they increasingly will if the pop star/football star duo becomes a full- fledged couple with some longevity.
See, Taylor Swift is adored by her fan base–to say the least. They’re known as “Swifties” with a fervor that’s hard for adults to wrap their heads around. For the most part, they are young girls and women–who have a par- ticularly obsessive drive to swarm around whatever Tay- lor likes. She likes a particular number; so do they. A color; so do they. A fashion look; they do too.
And this is not an adoration to poke fun at. Because to do so undercuts how much good it can generate.
Recently, Swift put a call out for 18-year-olds to reg- ister to vote. She made the plea on her Instagram account and suggested ,…
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